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The Licca-chan doll, often described as Japan’s version of the popular US toy Barbie, has exploded in popularity among adults across the nation. Grown-up fan Ryoko Baba says that many Japanese adults turned to Licca-chan when they were stuck at home during the pandemic and picked up new hobbies. Baba is among the growing number of Japanese adults who create Licca-chan related content for social media platforms, often generating millions of views and clicks with what they post.

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