June 17, 2026

How audience-based DSPs are offering marketers improved performance and future-forward approaches

Produced in partnership with Marketecture The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder and CEO of Marketecture. Register for free to watch the discussion and learn more about how audience-based DSPs improve advertisers’ performance and offer future-forward targeting approaches. …
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